How a Local SEO Marketing Agency Provides Real Life Company Growth

In a world that largely exists online, it may seem odd but for many businesses their success still depends on making sales locally. For instance, when someone needs a plumber, restaurant, hair salon or car repair shop, they are typically going to pull out their smartphone and search for “plumber near me,” “restaurants,” or “car repair.” This is the strength of search and is precisely why working with a local SEO marketing agency is no longer an option. It is a must!

At ProManage IT Solution, we know that for businesses that have a brick-and-mortar location, being findable online by customers is the lifeblood of sustained growth. Generic SEO is very important to grow overall awareness of your brand, but generic SEO can sometimes miss the mark for people who are looking for a service like yours, right now, right here. This is where SEO comes in to fill the gap of connecting you to ready-to-buy customers in your area.

Why Native Matters More Than Any Other Time

The presence of mobile devices has changed how consumer behavior looks. According to Google, the amount of searches that have a native intent is significant and a significant amount of the searches result in a visit to a store in 24 hours. People also want convenience, immediate solutions, and a trusted business close to them.

Think about these examples:

• A traveler is looking for a highly-rated cafe for breakfast.
• A resident of your city has a leaky faucet and needs an emergency plumber.
• A new inhabitant of the neighborhood is looking for a good gym.

In all these cases, the person is relying on search as the primary tool. If your business is not optimized for these “near me” or geographically-based searches, you are essentially non-existent to a majority of your potential customer base. This is the fundamental function of a local SEO marketing agency, to ensure that you are not only on-line, but you can be found by the people who are of most importance to your business: your neighbors.

Moving Beyond Classic SEO: Specialized Native Search Optimization

While Classic search engine optimization focuses on ranking as high as possible for general industry keywords, search optimization focuses on ranking as high for specific geographic areas. Native SEO utilizes specific strategies and tactics that are meant to ensure that your business shows up in:

• Google’s Local Pack (Map Pack): This is the three-pack of local businesses that shows up at the top of search results, frequently with a map.
• Google Maps Results: This refers to a search performed directly in Google Maps.
• Organic Local Search Results: This refers to standard organic listings that have relevant search results.

To do this, you’ll need a comprehensive SEO strategy that goes beyond simply having a website. It’s time to dig into the following areas:

1. Google Business Profile (GBP)

This is the key SEO element. Your Google Business Profile (previously known as Google My Business) is your free business listing on Google that shows in Maps and pack listings. When optimizing your GBP, you’ll want to have:

• Accurate and complete information: business name, address, phone number (NAP), website, hours, categories
• Images and videos: good quality showing your business, products and services
• Service/Product listings: what do you offer?
• Posts and updates: what have you been up to?
• Manage Q&A: answer customers questions fairly quickly.

A reputable local SEO marketing agency will carefully manage and optimize your GBP (Google Business Profile) to ensure it is updated and has the best chances of converting customers.

2. Local Citation Building and Management

Citations are mentions of your business NAP information found online ranging from directories, review sites, and other listing platforms (e.g., Yelp, Justdial, TripAdvisor, industry-related directories). The most important aspect is consistency. In other words, if you have put NAP information in various places online for your business, consistency must be kept. Inconsistent citations, even about something as small as an address or phone number, leave search engines perplexed about what information to serve – as a result can hurt rankings. To execute an effective listing campaign, you need to continuously create new authoritative citations and clean up incorrect citations.

3. Online Review and Reputation Management

Online reviews from customers are an incredibly significant aspect of search. They not only influence the algorithms for rankings but also affect consumer trust and decision-making. With consideration of the full user experience + online reviews as a deciding factor, a good SEO strategy includes:

• Encouraging favorable reviews: Applying techniques to encourage happy customers to leave feedback.
• Replying to all reviews: In particular both positive and negative to show engagement and customer service experience.
• Dealing with negative reviews: Addressing issues professionally and transparently.
• Favorable reviews serve as powerful social proof pulling in more traffic.

4. Locally Relevant Content and On-page SEO

Your website should also speak the local dialect. This means:

• Location specific keywords: Using city, neighborhood, or regional terms in your website content, meta descriptions and titles.
• Location pages: For any business with multiple locations, develop independent optimised pages for each location.
• Schema Markup: Use structured data to help search engines better understand your business, services and location information.

5. Local Link Building

Traditional link building focuses on domain authority, while local link building focuses on links from other relevant business and community organizations, as well as local news. These hyperlinks demonstrate to search engines that your business is a valuable (and connected) member of the native community.

The ProManage IT Solution Advantage: Your Local SEO Partner

For those who are looking for search engine optimization can definitely be daunting. In that context, ProManage IT Solution is a local SEO marketing agency and we help you navigate the complex waters of SEO. We use our deep technical knowledge and understanding of how markets behave to build customized strategies that will deliver measurable results.

With us, you receive:

• Local SEO Specialization: Our team is specialized in all aspects of local search algorithms and best practices to help your business stand out where you serve.
• Potentially Comprehensive Strategy: We can achieve more for you than just optimizing your GBP. We are able to build a SEO strategy comprehensively from your content, citations, and reviews.
• Measure Results Data Presentation: We track and measure your and results and will provide you with the best measurements we can of the ROI from our work, such as local pack rankings, organic traffic acquired from local searches and inbound calls.
• Clear Reports: You’ll receive simple reports that clearly outline your local search performance and what we’ve been doing.
• Real-Word Results: Our focus is on getting customers into your store, calling, or interacting with you through your website.

Conclusion: Start Attracting Local Customers Now

It may be a cheesy phrase, but when it comes to local SEO, proximity leads to preference, so when you ignore Local SEO, you are simply passing up potential revenue! Every day, your potential customers in your market are searching for businesses just like yours. If you have no online presence, they will simply go to your competitors instead.

Let’s not keep that business a hidden gem! Let ProManage IT Solution help you own local search results, connect with your community, and experience the advantage of positioning for your target market locally! Whether you are a startup or a large multi-location organization, we have the skills and expertise to help you achieve your goals.

Contact ProManage IT Solution, and learn how to design a local SEO strategy that gets your business to the front door of your ideal customer. Let’s create a memorable local presence!