Apple to hold fall event on September 9, new iPhones expected

Apple has officially announced September 9, 2025, as the date of its major autumn event. Apple has a tradition to launch their new product at the month of September, and this year is no different. The company often makes its most significant display of the year, featuring new iPhones and other items, at this event. The event is at the Steve Jobs Theatre in Cupertino, California at 10 a.m. Pacific Time. The theme that Apple chose is called “Awe Dropping,” which makes me excited and have high expectation that it might be different from what we’ve seen before.

A glowing Apple logo in blue and yellow can be seen on the event invitation. Many people think this is a hint at the new design style called Liquid Glass that will be in iOS 26. Fans all over the world are already very excited, and this event is likely to be one of the most closely watched in recent years.

Timeline of Events

• Event Day: Tuesday, September 9, 2025.
• Time: 10 a.m. Pacific Time, 1 p.m. Eastern Time, and 10:30 p.m. Indian Time.
• Pre-orders: It should start on Friday, September 12.
• Sale Starts: Around Friday, September 19

Websites, apps, and YouTube will all stream the event live, making it easy for people all over the world to watch.

The iPhone 17 is Coming

The iPhone is always the main attraction of Apple’s September event, and the iPhone 17 lineup is anticipated this year. Reports say that there will be four main models:

• iPhone 17
• The iPhone 17 Pro
• The iPhone 17 Pro Max

iPhone 17 Air is a brand-new model that takes the place of the “Plus”

The iPhone 17 Air: The thinnest iPhone so far

The iPhone 17 Air is said to be about 5.5 mm thick and could be Apple’s thinnest iPhone ever and is one of the most talked-about products. It has a 6.6-inch OLED screen, a titanium frame, 8GB of RAM, and a 48-megapixel camera on the back. It’s made to be very light and movable.

Some people are worried that the thin design will mean the battery is smaller, but Apple may make up for this with better efficiency and maybe even new charging technology. That’s the phone for people who like sleek designs and being able to carry them around.

Pro Models: A New Look

A bold new look is likely to come with the iPhone 17 Pro and Pro Max. Apple might add a horizontal camera bar instead of the usual vertical camera setup. This would make the phone look more current and different. Bezels that are thinner, frames made of titanium or aluminium that are stronger, and new colour finishes are also possible.

These models will have the new A19 Pro chip inside, which will make them faster, better at saving battery life, and better at graphics. There are also rumours that these phones can charge other phones wirelessly. This means that you could put your AirPods or another phone on the back of your iPhone and charge them wirelessly.

Camera and screen improvements

Apple has always been good at cameras, and this year is no different. On the Pro models, you can expect three 48MP cameras, better zoom, better low-light photos, and new lens technology.

There will also be a big change to the screen. Micro-lens OLED screens will make it brighter, clearer, and use less power. For users, that means they can see better outside and the battery will last longer.

IOS 26 and the Liquid Glass design

Apple will release iOS 26 at the same time as the new iPhones. The Liquid Glass style is the most important change here. With this new look, the layout will feel smoother, brighter, and the same in all apps. It’s just a cosmetic change, but it shows that Apple wants to make iOS look more modern.

Some other software updates that are planned are:

• Messages and Photos now have smarter features driven by AI.
• Siri is better now that it works with more apps.
• Better apps and more ways to customise the lock screen.
• Better privacy choices, especially for teenagers.
• Other Items Likely to Be at the Event

Even though iPhones get all the attention, Apple often updates other devices at its fall show. We could see these this year:

Watch Series 11 and Ultra 3 from Apple

People think that the new Apple Watches will have faster chips, better health tracking, and maybe even new sensors for checking blood pressure or water. The Ultra 3 might also use lighter materials while keeping its tough look.

The AirPods Pro 3

There are rumours of new AirPods Pro 3 that will block out noise better, sound better, and maybe even have health tracking features like heart rate monitoring through the ear.

Possible Other Situations

Apple can always surprise us. Some goods may not come out until later. AirTag 2, an update to the Apple TV 4K, or even a new version of the Vision Pro device could be shown. New Macs and iPads are more likely to come out in October or early 2026, though.

What This Means for Apple

This event in September is very important for Apple. That’s why competitors like Samsung, Google, and Chinese phone makers have come out with new AI features and hardware in the past year. Apple has been thought to be behind the times when it comes to AI.

Apple is sending a message with the release of the iPhone 17 series, which has better chips, new designs, and iOS 26: it is still the leader in design, integration, and environment. The rumoured thin iPhone Air could become the new status symbol. The Pro models, on the other hand, will show how well Apple can offer cutting-edge performance and features.

Conclusion

The most important event for Apple all year will happen on September 9. People will be most interested in the iPhone 17 line, which includes the brand-new iPhone 17 Air, which will be the smallest iPhone ever. The Pro version will have new looks, stronger chips, better cameras, and maybe even the ability to charge wirelessly from the back.

Apple is likely to show off the Apple Watch Series 11, Ultra 3, and AirPods Pro 3 at the event. They will also release iOS 26, which has a new look called “Liquid Glass.” This will make all Apple devices look more current and fresh.