6 Retargeting Strategies To Boost Your eCommerce Sales

Every online shop loses potential buyers. Most of the shoppers leave their carts without buying, and only a few come back later to finish the purchase. But there is good news. If you follow strong retargeting strategies, you can increase your conversions. That means more sales and better business.

Retargeting helps you reach customers who visited your website but didn’t buy anything. These shoppers have already shown interest in your products. So, they are easier to convince.

In this blog, we will look at how retargeting works. We will also discuss 6 simple but powerful ways to increase your e-commerce sales.

Understand How Retargeting Really Works

Retargeting, also called remarketing, helps you reconnect with people who looked at your website but didn’t complete a purchase. These visitors might have browsed your products. They may have added items to their cart. Also, they may have even read your blog. But for some reason, they left without buying.

You can show these people your ads again while they browse other websites or scroll through social media. These friendly reminders keep your products in their mind. This can bring the customers back to complete their order. Because they already know your brand, they need less convincing than someone seeing your ad for the first time.

6 Strategies That You Must Try

In this section, we are going to discuss some retargeting strategies. For example:

1. Create Smart Ads That Target Specific Moments

Every shopper leaves your site for a different reason. So, you need different types of retargeting ads to win them back.

Let’s look at three key moments when you should retarget:

When someone leaves their cart behind, show them a gentle ad reminding them about the items they liked. These ads work best when they include a message like, “You left something behind.” If a customer hasn’t returned for a while, send them a win-back message. Use what you know about their past behaviour to offer them something they might like again. You can also suggest something new to the customers that fits their interests.

If someone just made a purchase, show them ads with extra items that match their order. For example, if they bought a laptop, you can suggest a mouse. This cross-sell approach helps increase your average order value. It adds value to their shopping experience.

Creating smart ads is not enough. You have to show the right product at the right time. Now, the question is, how can you do it? Let’s have a look

Dynamic retargeting is a smart way to bring users back. It works by showing each person the exact product they looked at on your site. If someone viewed a pair of shoes, your ad can later show that same pair on a different website or app.

This kind of personalised ad makes it easy for shoppers to return and complete their order. Because they see what they liked before, they are more likely to click. It saves time for them and boosts your chances of making a sale.

2. Choose the Best Ad Style for Your Brand

Retargeting ads come in many shapes and styles. You need to pick the right format depending on where your customers spend their time.

Display ads appear across websites in the form of banners and small blocks. They keep your brand visible and remind users about your shop. You can also use dynamic display ads to show the actual products people viewed.

Social media ads work well on platforms like Facebook and Instagram. These ads appear in feeds. They can also appear in stories and sidebars. Such kind of ads fit smoothly into the user’s scrolling experience. Videos and single-image ads help highlight multiple products or tell a short story. Video ads let you share a product demo and a customer review. These are useful when you want to build trust. You can also use it to explain the way a product works.

Native ads blend into the content of a website and don’t look like normal ads. This makes them less annoying and more effective.

3. Speak to Smaller Groups with Personal Messages

Not all customers are the same. If you send everyone the same ad, many people will ignore it. To get better results, divide your audience into smaller groups. Show each group a different message.

Start by looking at the way people behave. Group shoppers who added products to their carts, those who visited your blog, or those who only viewed the homepage. This helps you send more focused ads.

You can also divide people by age. You can divide them based on gender and location. Another smart way to segment is by preference. Look at the brands and product types someone viewed. Show them similar items they might love. When your ads feel more personal, people are more likely to click them.

4. Keep Your Ads Interesting

People get bored if they keep seeing the same advertisement again and again. If they see it too many times, they might even stop noticing it. To stop this from happening, set a limit on the number of times someone sees your commercial. This is called a frequency cap.

Besides setting limits, change your ads regularly. Try new images and update your message. You can also use different colours and formats. A fresh advertisement grabs attention and gives you better results.

Test different versions of your ad using A/B testing. Try changing one thing at a time, like the headline, image, or button. See what works best and use that version more often.

5. Use Many Platforms to Reach More People

Customers don’t stay in one place. They move between websites and social media apps. So, your retargeting strategy should follow them across different platforms.

Someone may click on your Google ad, but doesn’t buy. In that case, you can later show them an advertisement on Instagram. You can also send them a follow-up email. This keeps your message strong. It helps them remember your brand wherever they go.

Make sure your message is clear and consistent across platforms. When people see the same product and offer in different places, they start to trust your brand more. Plus, don’t forget offline sales and store visits. This is necessary. For example:

If you have a physical shop, you should track offline conversions too. Some people might see your advertisement online. But they may choose to visit your shop instead of buying from the website.

You can track store visits with tools like Google Ads Store Visits. Facebook also lets you match in-store sales with your online ads. If that’s too complex, use simple promo codes in your online ads. When someone uses that code in your shop, you will know which Ad brought them in.

Some businesses also connect their checkout systems (POS) to their ad accounts. This lets them track in-store purchases that started with an online ad.

In addition, you have to go beyond ads with extra strategies. Paid ads are just one part of a good retargeting plan. You can also use email marketing to reach people who left their cart behind. Send a friendly reminder, maybe offer a small discount, and encourage them to come back.

You can also improve your SEO so that your site appears more often when people search online. The more they see your brand, the more likely they are to return. Newsletters and push notifications also work well. These soft reminders help your brand stay fresh in their mind without being too pushy.

6. Track Your Results and Keep Improving

Good retargeting needs regular checks. Use analytics tools to track how your ads are doing.

• Look at your click-through rate (CTR) to see how many people clicked on your ads. Also, check conversions. This lets you know how many people bought something after clicking.
• Measure your return on ad spend (ROAS) to see if the money you spent brought in enough sales.
• Keep an eye on cost per acquisition (CPA) too. This tells you how much you spent to get each new customer.
• Also, track the time spent on your website. Check the number of pages viewed and bounce rates. If people stay longer and check more, you have to be happy. That means your advertisements are doing a good job.

Conclusion

Retargeting can help you reach people who have already shown interest in your products. These strategies make it easier to bring them back. You have to use the right ad types and smart audience segmentation. You also have to use cross-platform strategies. This way, you can boost your sales. It also helps in keeping your customers engaged.

Use fresh content and test your ads. Plus, you must always track your results. By mixing retargeting with email and content marketing, you can create a full-circle approach. Start now, and turn missed chances into sales.

For more information on these strategies, contact us at ProManage IT Solution. If you need any further assistance, call us directly or write an email. Our support team will get back to you with the best possible resolution of the queries.