Digital marketing is one of the best marketing strategies and a popular service that many companies outsource. Reports show that around 30-40% of businesses outsource it. New brands invest more than half of their budget in digital marketing and the result is excellent. You can also hire a good digital marketing team to grow your business online.
In this guide, we will discuss the roles and responsibilities of a digital team in brand promotion. Also, we are going to discuss how to choose the right professionals for your team.

Why Have a Digital Marketing Team?

The skilled and trained digital marketing team plays an important role in the branding of your business and takes it to a new height of success. A few important reasons to have your own digital marketing team:

  • Access to global talent.
  • Ownership and security.
  • Focus on core operations.
  • Multi-channel marketing.
  • Risk mitigation.
  • Zero CapEx and lower resource costs.

A digital marketing team becomes more efficient if and only if it is handled by an experienced team leader. Let's discuss the important job roles of a team leader and the team:

Marketing strategist:

To ensure a successful marketing strategy, it is important to have a marketing strategist who guides the execution team.

  • Their responsibilities include identifying the target audience, selecting the right platforms, creating user journeys, understanding keyword strategies, and aligning the remote marketing team with business goals.
  • They also carry out the task of analyzing content strategies, establishing performance indicators, and optimizing content for better results.
  • A marketing strategist plays a vital role in maintaining focus on business and marketing objectives, editing content, and ensuring it aligns with the overall strategies.

SEO expert:

A digital marketing campaign can only be successful when you have well-trained SEO specialists on your team. In brief, having an SEO specialist adds significant value to your digital marketing team.

  • Their prime responsibility is to perform content optimization. It is necessary to improve ranking in search engine results, as users often don't go beyond the first page.
  • An SEO expert should be skilled in using tools like Google Analytics and Google Search Console.
  • Their responsibilities include keyword research, optimizing metadata and headings, updating ALT text, performing SEO audits, and monitoring key performance metrics.

Content Creator:

To achieve effective marketing results, you need a skilled content writer on your team.

  • An experienced writer can create reliable, good quality, and impressive content that helps in promoting your brand across different online channels.
  • A content writer's responsibilities include drafting diverse content, planning marketing strategies, optimizing website content, sending targeted emails, and collaborating with SEO specialists.
  • Always try to hire a versatile writer who can handle various types of content, such as blogs, articles, webpages, emails, whitepapers, and eBooks.
  • Whether you hire in-house or outsource, ensure they have expertise in SEO to optimize content for search engines.

PPC Manager:

Online advertising and content promotion play a vital role in the success of your digital marketing. PPC, or Pay Per Click is one of the most important digital marketing strategies.

  • PPC managers use paid marketing channels to promote their products/services to the right audience and achieve campaign goals.
  • Key responsibilities of a PPC manager include targeting customers, creating ad copies, strategizing campaigns, setting goals, evaluating and optimizing campaigns, and determining Key Performance Indicators (KPIs).
  • They monitor, update, test, and optimize paid campaigns to reduce risks and increase conversions.
  • They use effective tools like AdWords to drive traffic and expand your customer base.

Graphic designer:

In today's digital marketplace, appealing visuals are crucial for standing out. Catchy visuals help your audience understand and remember your brand message better than text alone. To create engaging web content, you need a graphic designer to design visuals. For individual projects like infographics or eBooks, you can hire a freelancer or external designer. Graphic designers add visual appeal to elements like infographics, web content, and marketing copies.
The key roles of a graphic designer include:

  • Designing your website
  • Creating designs for infographics and eBooks
  • Designing email and display ads

Do not rely solely on stock images. Hiring a graphic designer allows for customized designs that enhance your marketing campaigns.

Front End developer:

Having a front-end developer on your digital marketing team is often overlooked, but they play a crucial role. They help create additional web pages, CTAs, conversion forms, pop-ups, templates, and landing pages for paid advertising campaigns. With a dedicated front-end developer, your marketing campaigns can be more effective.
Key responsibilities of a front-end developer include:

  • Optimizing user experience (UX)
  • Building and maintaining user interface (UI)
  • Using CSS, HTML, and JavaScript to bring your concepts to life
  • Designing mobile-friendly websites
  • Creating tools for enhanced website interaction across different browsers
  • Controlling software workflow
  • Following the latest SEO practices
  • Fixing bugs and testing functionalities

While you can learn to use WordPress and templates, a front-end developer can handle these tasks effortlessly.

Social media manager:

Social media has evolved beyond sharing photos and videos. Brands utilize it to share content and reach their target customers. It also serves as a valuable customer service channel. If customers have a negative social support experience, they may disengage. To retain customers, brands employ social media strategists and managers.

  • These dedicated professionals build social media strategies, engage the target audience through posts, enhance brand presence, implement customer retention strategies, connect with influencers, and promote the brand.
  • In today's marketing scenario, hiring a social media manager is crucial for a successful digital marketing campaign.

Marketing automation and email marketing expert:

Marketing automation and email marketing require audience segmentation, database management, engagement, and lead generation strategies. It is challenging to keep people engaged and manage email campaigns. Hence, it is beneficial and important to recruit experts for marketing automation campaigns. The responsibilities of marketing automation and email specialist include:

  • creating automated flows
  • collaborating on new ideas
  • scheduling social media posts
  • analyzing campaign performance
  • conducting A/B tests
  • performing other digital marketing tasks

Project Manager:

In a digital marketing team, it can be challenging to prioritize tasks for various departments. That is where a project manager comes in. They act as a bridge between the team and other departments, handling requests and ensuring everyone's needs are met. A project manager plays a vital role in coordinating and managing the digital marketing team's projects effectively.
A few of the key responsibilities of a project manager include:

  • Planning and implementing project ideas
  • Building and leading the desired team
  • Monitoring and evaluating project performance
  • Setting deadlines and schedules
  • Addressing issues that arise
  • Managing budget and resources
  • Ensuring stakeholders' satisfaction
  • Assessing project outcomes

Final words:

The roles and responsibilities of a digital marketing team are crucial. You can combine certain functions to ensure a comprehensive approach. For example, a content writer can also be a social media manager, and a project manager can serve as a strategist. Consider the strengths and capabilities of your team members to match them with the required roles. Outsourcing digital marketing professionals is a popular choice. Just make sure that you choose the right digital marketing company for your project.

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